Everything equal, customers choose whether they will return based on the feeling they get when interacting with your brand. Research reveals that a high number of customers will go through the trouble of switching brands due to a bad customer experience. Great businesses know how to make a customer feel seen, understood, and valued. Those satisfied customers trust you more and come back--and they tell their friends.
Backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more. It shows you how to
- build a hospitable team
- know your guest
- create moments that impress
- recover quickly when things go wrong
- and more
Whether you offer a service or a product online or at a physical location, you can use the principles in this book to turn your customers into raving fans of your business who not only spend their money but continue to spread awareness of your brand.
Key Highlights:
- Define: set your intention for what you want to achieve
- Discover: dig deep into who and where you are
- Decide: narrow your choices and zero in on your calling
- Do: start acting on your calling, one step at a time
- Value for money
You on Purpose: Discover Your Calling and Create the Life You Were Meant..., HC
Editorial Reviews
Additional Information
From the Inside Flap
What should I do with my life?
Whether you're just starting out on your journey or you've found yourself at a crossroads and need to change direction, each of us wants to know what our purpose is on this earth. We want our work and our lives to have meaning, impact, and significance. We want to do what we were made for--the things we were meant to do. But how do you know what that is? And once you know . . . then what?
You on Purpose offers you a clear and simple four-step process for discovering and carrying out your calling with confidence:
· Define: set your intention for what you want to achieve
· Discover: dig deep into who and where you are
· Decide: narrow your choices and zero in on your calling
· Do: start acting on your calling, one step at a time
Each chapter dismantles a common myth about calling, replacing it with truth born from compelling, current, and up-to-date research from Barna.
If you long to discover your unique place in the world, this book will help you catch that vision and make a plan to pursue it.
From the Back Cover
"It doesn't matter what life season you're in when you pick up this book, it will change you and the path you're on for the better!"--Lysa TerKeurst, #1 New York Times bestselling author and president of Proverbs 31 Ministries
"Stephanie Shackelford and Bill Denzel have done a fantastic job outlining a clear, faithful decision-making framework that will help a generation get out of career paralysis and the angst that comes with not knowing what to do with your life."--Carey Nieuwhof, author, speaker, podcaster
"You on Purpose is a simple, practical guide to helping you discover your God-given calling and gifts. This book enables you to redefine what you want your life to be about to help you live a purposeful life."--Rebekah Lyons, bestselling author of Rhythms of Renewal and You Are Free
"Packed with insightful research, thoughtful journaling exercises, and relevant examples, this practical resource invites readers on a self-discovery process that ultimately leads to a better understanding of how their passions and context inform their purpose."--Stella Erbes, PhD, divisional dean, Pepperdine University
"Purpose is life-changing. It provides the clarity, focus, and inspiration we all need to live out our intended design. You on Purpose provides insightful research and helpful framing, and serves as a practical guide for anyone seeking to live out their calling."--Charles Lee, CEO at Ideation and author of Good Idea. Now What?
About the Author
Dr. Stephanie Shackelford is a senior fellow at Barna Group, primarily studying vocation and calling. In 2012, she founded a career coaching company and has since helped hundreds of students, recent graduates, and working professionals live into their purpose. Stephanie received her EdD from Northeastern University and her MEd and BS from Vanderbilt University, where she is also an adjunct instructor. She lives with her husband and two children in Georgia. Learn more at www.stephshackelford.com.
Bill Denzel has enjoyed a multifaceted career working as a publisher, creative director, writer, designer, and literary agent. Mostly he helps people write and publish books, build world-changing brands, and tell great stories. Formerly vice president at Barna Group, he is now a senior fellow researching and writing on work, happiness, calling, and purpose. Denzel has a BA from UCLA and an MBA from CSUN. He lives with his wife and children in Southern California. Learn more at www.billdenzel.com.
